POP
Seattle

POP is a digitally centered agency that drives growth for clients through the creation of insight-driven content, campaigns and platforms.

Senior Account Director, 2/21 – Present
Account Director, 4/19 – 1/21                        

As the client partner for a $6M+ portfolio, I build authentic relationships and guide Fortune 500 clients to data-informed marketing solutions and user-focused technology experiences. I’m candid and strategic, leading cross-functional teams of up to fifteen (strategy, creative, UX, technology) and promoting communication to formulate action plans and deliverables that align to clients’ business strategy.

  • Evolve Target’s corporate website to become a best-of-breed corporate communications hub—ranking #19 in the world on the Bowen, Craggs & Co. index—and elevate the partnership from technology provider to strategic advisor. In addition to visual design and technology enhancements, we incorporated user testing, journey maps, and personas, plus ongoing metrics analysis and site optimization. Using a product development approach, we created a strategic roadmap to inform future enhancements, realize efficiencies and optimize budget management.

  • Partner with communications and technology teams at Gap Inc. to re-imagine their corporate website, increasing visitors by 48% in the first year. Starting with stakeholder interviews, wireframes and visual design, we built a new technology platform using a modern content management system (CMS) that simplified and improved publishing workflows.

  • Support multiple teams at Microsoft with high-volume delivery of short- and long-form digital assets that drive lead generation, as well as social media planning, content creation, measurement and program management.

Key clients: Target, Gap Inc., Microsoft, U.S. Bank, Shipt, U.S. Olympic & Paralympic Committee

 

Freefly Systems
Seattle

Freefly Systems is a pioneer in developing next-generation camera movement systems for the cinema industry.

Marketing Manager, 2/18 – 2/19                        

I led a small-but-mighty in-house, 4-person cross-discipline marketing team in a high-tech, start-up environment. Reporting directly to the CEO, I worked closely with engineering and support teams to deliver product strategy and marketing campaigns for consumer and professional products.

  • Developed a 12-month go-to-market campaign for the Movi Cinema Robot product launch, managing a comprehensive D2C customer acquisition effort that included a grassroots influencer program, product storytelling, and video tutorials as well as a social campaign strategy, content creation and community management. I also managed Apple and b8ta store retail distribution channels, Amazon eCommerce optimization, and other strategic partnerships.

  • Identified gaps in the B2B customer journey for the underperforming MōVI XL and developed a series of customer case studies to showcase real-world product use and align content to the product strategy, doubling sales inquiries in the first quarter of publication.

 

50,000feet
Seattle / Chicago

50,000feet is an independent, Chicago-based creative agency specializing in strategic brand experiences including identity systems, marketing communications, advertising and all facets of interactive.

Account Supervisor, 3/16 – 2/18
Senior Account Manager, 4/12 – 2/16                         

Motivated and collaborative, I led teams in the strategic planning and creative development of impactful brand marketing campaigns, design systems and product marketing initiatives. My role also included writing briefs, campaign strategy, budget management, and keeping deliverables on point.

  • Partnered with Sony Electronics’ product marketing team to create award-winning, omnichannel campaigns for Alpha mirrorless cameras in 2015 and 2016, contributing to a 66% boost in mirrorless camera sales during this time. Leading a 6-person multi-disciplinary agency team, I facilitated concepting to final delivery of campaign assets, including producing photography and videography with third-party vendors and working with media teams to create and execute multi-million-dollar media plans.

  • Managed the development of five individual campaign toolkits over three years, including two national holiday campaigns, to help the Sony brand experience team deliver fresh, yet consistent, integrated marketing campaigns across products and teams. Ranging from 30 to 80 pages, they included messaging and visual guidelines for applications from retail to digital and beyond.

  • Coordinated the creation of a new, consolidated brand for Monark Premium Appliance Co. ahead of a national merger and supported the opening of twelve retail showrooms. From brand positioning to the showroom floor, the engagement included naming, identity system, direct mail, an 80-page look book, and website design/build, plus a media plan and print and digital advertising assets.

Key clients: Sony Electronics, Monark Premium Appliance Co., Hu-friedy, Gates Foundation, MasterCard, AARP Services, Ivy Investments

 

Small Comfort
Chicago

Small Comfort hand-made and delivered pot pies directly to local customers.

Founder & Chief Piemaker, 8/10 – 3/12                                                                                       

  • Launched a business from concept to a profitable home delivery company, developing relationships with other local food-based businesses to share knowledge, leverage combined resources and increase sales.

 

Symmetri Marketing Group
Chicago

Symmetri is a B2B brand interaction agency focused on brand development, content creation, social medial, web/mobile, digital marketing and performance marketing.

Digital Manager, 9/09 - 7/10

A new role for the agency, I supervised the digital development staff, implemented new agency-wide processes and served as liaison between creative, account and technical teams.

  • Defined technology discipline best practices to optimize delivery, improve accuracy and enhance client satisfaction.

  • Led agency transition to digital service provider though internal training to enhance understanding of technology offerings and processes.

Account Supervisor, 10/05 – 9/09

I managed key client partnerships in a fast-paced environment, with a focus on predicting and meeting client needs, developing profitable relationships, and ensuring team communication and coordination.

  • Supported the Cars.com dealer marketing program with a comprehensive, multi-year campaign and full suite of sales enablement tools designed to cross-sell and upsell services throughout the customer lifecycle, including digital marketing, print brochures and hundreds of product marketing sell sheets. Other efforts included qualitative and quantitative research, competitive analysis and event support.

  • Re-launched the Knaack brand with new positioning and delivered via a modern, integrated marketing campaign including a 40-page product catalog with new product photography, an advertising campaign and media plan for print and digital placements, new product launch, and distributor marketing materials—increasing consideration, awareness and market share in subsequent years.

Key Accounts: Cars.com, Motorola Solutions, Kollmorgen, Knaack Manufacturing

Education

Bachelor of Arts, Advertising & Public Relations
Grand Valley State University, Allendale, MI